Treasure Global’s ZCITY App Now Features an AI Personalization Engine with ChatGPT Integration

Jojo, the Next-Gen AI-powered personalization engine, enhances the ZCITY app experience. It leverages ChatGPT to intelligently customize the user experience resulting in stronger customer retention and user acquisition metrics

NEW YORK and KUALA LUMPUR, Malaysia, Aug. 09, 2023 (GLOBE NEWSWIRE) -- Treasure Global Inc (NASDAQ: TGL) (“TGL”, “Treasure Global,” or the “Company”), an innovative technology solutions provider, today announced that the integration of its next-gen, personalized AI-powered chatbot assistant, Jojo, into the Company’s proprietary ZCITY app is now live for users.

Powered by TGL’s data analysis engine and integrated with ChatGPT, Jojo uses artificial intelligence and deep learning to track users’ personal likes and dislikes to recommend the ideal promotion and product personal to them. From monthly essential spending to online shopping, ZCITY deploys AI to personalize the user experience for its members.

The added functionality is expected to enhance user retention and attract new customers to drive revenue growth, as well as allowing merchants to capture expanded data on user behavior and spending patterns. The AI chatbot leverages machine learning to optimize user spending behavior and provide accurate marketing tools to merchants to promote their products and services with cost efficiency.

As previously announced in May 2023, the AI Chatbot is powered by TGL’s data analysis engine to provide personalized deals based on users' preferences and purchase history, such as scanned receipts. Once the chatbot feature is activated, users will be able to utilize its advanced functionality to ask questions for various lifestyle and entertainment recommendations, such as restaurants, shopping, and more. Jojo will also have the ability to answer questions related to TGL and the ZCITY app, including details about ongoing campaigns and news.

“Consumers today demand convenience and fast solutions, with many seeking personalized, AI-assisted interfaces in several areas of their technology-facing lives,” said Sam Teo, Chief Executive Officer of TGL. “This is another example of TGL using innovation and technology, in conjunction with data analysis, to provide ZCITY users with an excellent reward experience. TGL stays ahead of the curve, consistently developing new advanced solutions for our users and merchants. The addition of Jojo into our ZCITY app is the next step in our long-term vision and strategy for expanding our digital platform in the Southeast Asian and Japanese markets. With its advanced AI capabilities, Jojo serves as a unique market differentiator for the ZCITY app, setting it apart from competitors and positioning TGL as a leader in AI-driven e-commerce solutions.”

About Treasure Global Inc
Treasure Global is a Malaysian solutions provider developing innovative technology platforms. Treasure Global has developed two technology solutions: the ZCITY App, a unique digital ecosystem that transforms and simplifies the e-payment experience for consumers, while simultaneously allowing them to earn rewards; and TAZTE, a digital F&B management system providing merchants with a one-stop management and automated solution to digitalize their businesses. Treasure Global also acts as a master franchiser in SEA for popular restaurant chains, while providing them with the TAZTE solution. As of March 31, 2023, ZCITY had over 2,400,000 registered users.

For more information, please visit 

Forward Looking Statements
This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements are characterized by future or conditional verbs such as “may,” “will,” “expect,” “intend,” “anticipate,” “believe,” “estimate” and “continue” or similar words. You should read statements that contain these words carefully because they discuss future expectations and plans, which contain projections of future results of operations or financial condition or state other forward-looking information. Forward-looking statements are not guarantees of future performance, are based on certain assumptions and are subject to various known and unknown risks and uncertainties, many of which are beyond the control of the Company, including those set forth in the Risk Factors section of the Company’s registration statement and prospectus for the Company’s initial public offering filed with the SEC. Copies of these documents are available on the SEC’s website, These forward-looking statements cannot be predicted or quantified and consequently, actual results may differ materially from those expressed or implied by such forward-looking statements. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.

For further information, please contact:

U.S. Investor Contact
Phil Carlson
KCSA Strategic Communications

Malaysian Investor Contacts

Media Contact
Sue Chuah, Chief Marketing Officer
Treasure Global Inc


Primary Logo

Source: Treasure Global Inc.