Leadership Team

Sam Teo, currently the Chief Executive Officer of Treasure Global Inc., has many accolades due to his solid performance and proven track records in various fields prior to assuming this apex position. Leveraging on his expertise especially in IT related businesses, he had accumulated a long list of successful achievements that merit brief mentions and highlights. Among others he was the founder of ZCITY (Gem Reward Sdn Bhd), a platform that provides users with the convenience of payment while enjoying various offers and discounts via its extensive connectivity and network of merchants. This unique business model is fast gaining traction and its apps has continued to garner increasingly wider acceptance among merchants and users throughout the country.

Sam had also served as a Business Partner in YES Support Sdn Bhd, which excelled in its business expansion trajectory under his firm yet innovative leadership. His keen focus on building a robust customer relationship, and his unrivalled selling skills have led the company to consistently achieved and surpassed sales targets, more so under the B2C segment. This unsurprising feat was due to the fact that Sam was also a great strategist and expert with almost 11 years of experience in sales, with great ability to identify business opportunities by closely collaborating with clients and delivering their needs in a timely manner, harnessing his skills with both strategic and tactical knowledge, and innovative technologies. His CRM projects have been executed almost flawlessly and this had helped the company to expand in a fast, steady mode, with the successful opening of up to 11 chain stores around the Klang Valley.

Sam has held various senior management positions before being promoted to become the CEO. His last position as the Chief Innovation Officer, had benefited the company in various ways, especially in leadership roles where he had successfully created many high performance teams via implementation of robust goal setting agendas, rigorous time based management practices and inculcating team work spirit into the corporate culture.

Sam has demonstrated his leadership role during his tenure with few companies, he successfully brought in the cohesiveness and motivation to the entire team, he lead various departments united in one heart to achieve the common goal via his extraordinary management skills, leadership and far sighted vision. He is a true leader by example.

Sam holds a B.A (Hons) degree and Diploma in Building Management having graduated from UK Sheffield Hallam University in 2007.

Chanell started her career in 2001, held various positions in a multinational oil and gas company within the payment card stream covering credit, customer service, quality assurance, operations, end-to-end processes and organizational design. During her tenure, she has the chance to work out from the central office in London giving her solid living and business experiences abroad.

In 2017, she continues her career with World Cloud Ventures Sdn Bhd as Chief Operating Officer, a company that provide professional IT business solutions to client and developed in-house IT products. She is responsible for the overall management of the products and projects developed under the company’s portfolio.

Chanell is a graduate of Charles Stuart University, with her Bachelor of Business in Finance and Banking and minor in marketing. Driven by strong accountability and dependability, she takes pride in leading the organization to achieve set goals and deliverables. Ensuring targets are well communicated, understood and accepted by internal and external stakeholders, building constructive working relationships with high level of acceptance and cooperation. She brings to us her broad and deep experience supporting the Board.

Jaylvin started his career in 2010 with KPMG, Malaysia focusing on Global Transfer Pricing and further held several managerial positions in different industries, such as in banking and private equity, technology as well as start-up e-commerce. With his vast involvement to different multinational companies, he has successfully delivered some remarkable contributions such as managing the million dollar start-up and transforming the finance team towards digitalization.

In TGI, he was appointed as the Chief Financial Officer on 15 October 2020 and presently responsible for the financial accounting, management reporting, business finance advisory, tax, and regulatory compliance functions for group of the companies. With his engagement, he is enhancing the company's financial management with his knowledge and experiences.

Jaylvin qualified as Chartered Accountant which registered under Malaysia Institute of Accountants (MIA) and currently pursuing Master of Administrative from Open University Malaysia. He holds Bachelor Degree in Accounting from University of Malaya. During his study, he was elected as representative and lead the council activities. With his accountability and commitment, he developed his leadership which able to lead the team towards the Goals in his current engagement.

Currently serving as the Chief Marketing Officer , Sue Chuah owns a brilliant resume having accumulated vast and rich experience in the field of integrated marketing communications, especially in the areas of advertising and branding. She had played an instrumental role in handling and strategizing in such areas for Fujitsu, a leading Japanese ICT giant, and also a host of other companies across the region with exemplary results prior to assuming her current position in ZCITY.

Sue continues to exploit her expertise and talent by taking charge of strategic development and direction setting for ZCITY, and is responsible for overseeing the rollout and expansion of ZCITY business model throughout Malaysia. Her unique ability has enabled her to actively identify business opportunities by closely collaborating with various business partners, in both horizontal and vertical directions for further business expansion and sustainability.

Sue graduated with a Bachelor of Arts in Mass Communication from Curtin University of Technology in 2005.

Served as Senior Technical Manager in a listed company, Sam has a treasure trove of experience in IT field where he had made great contributions by transforming the Group from being a purely timber-based company into a technology-based IT leader in providing ERP and IOT solutions. His impressive resume includes roles as a Developer cum Programmer for Short Message Service (“SMS”), and SMS-related Internet application, and later as a Software Engineer in the Fast-Moving Consumer Goods (FMCG) industry, where he was tasked with the implementation and customization of Sales Force Automation (SFA)/Distributor Management System (DMS) applications to enable clients to monitor and control their sales and distribution network.

He subsequently joined the ERP industry as a Software Engineer Lead, to provide ERP solutions for clients who were mainly involved in the distribution and retail businesses. Sam’s career continued to flourish and eventually moved up to assume management roles, and utilizing his 15 years of working experience in Web and Mobile applications, leveraged this unique industrial and technological knowhow to increase the competitiveness of the company in this technology-driven era. Sam graduated with a Bachelor of Science in Computing from Staffordshire University, United Kingdom in 2004.

In 2009, Jerry started his career with Ezytronic Sdn Bhd overseeing its Sales and Marketing Department before being promoted to the post of Marketing Director. During his tenure, he had successfully led the company to achieve a two-fold increase in sales revenue and transformed it to be a company generating million-Ringgit in annual turnover.

Jerry joined several professional education sessions including financing modelling, capital & operational growth, and software development. These sessions empowered him to add value to his performance in the company with proven results in the past few years.

With foresight and fortitude, the team under his leadership has chalked up flying colours in sales performance. The illustrious milestones marked by the company included 2015 SME 100 Fast Moving Award, 2016 SME Business Platinum Raising Star Award, 2017 International Innovation Award, 2018 Corporation Golden Bull Award, 2019 Asia Pacific Enterprise Award, and 2020 Business Service Excellent Award.

Jerry is also on the board as Vice President for Treasure Global Inc., an integrated technology solutions provider and global pioneer delivering services across the entire digital spectrum. Through the company's multiple principal business operations, enterprise platforms, and consumer experiences, TGI is set to support the development of smart money, smart cities, smart transport and smart retail with its cutting-edge financial technology solutions.